Travel Guide for Juventus and the Juventus Stadium

Below you will find your perfect guide for going to Italy to watch Juventus at the Juventus Stadium!

Headlines from the travel guide:

Juventus Honours

National title/ Scudetto: 36 (last 2020)

Coppa Italia: 14 (last 2021)

European Cup/Champions League: 2 (last 1996)

UEFA Cup/Europa League: 3 (last 1993)

Cup Winners’ Cup: 1 (1984)

Juventus Stadium

Capacity: 41,507

Pitch: 105 x 68 m
Opening match: 8 September 2011 ( Juventus – Notts County 1-1)

Juventus Stadium
Corso Gaetano Scirea, 50
10151 Torino

Juventus Stadium History

Juventus were the first Italian club to build and own their own stadium. The predecessor to the Juventus Stadium was Stadio Delle Alpi, which was completed before the World Cup in 1990.

But the move from Stadio Comunale to Stadio Delle Alpi was not popular among Juve’s fans. The World Cup stadium had room for 67,000 spectators, but was usually only one third filled. And at a cup match against Sampdoria in 2001/02 it was a desolate scene with a record low of 237 spectators.

The distance from the stands to the pitch was not great because of the athletics track. It was obvious that something must be done. A radical approach was taken by the club which in 2003 bought the Stadio Delle Alpi from the local authorities.

After just 19 years the stadium was levelled to the ground and the building of a new stadium began. The capacity was decreased to a more reasonable 41,000 spectators, and now the distance between the stands and the pitch is just 7.5 metres.

The Juventus Stadium also houses a 34,000 sq ft shopping centre and a spectacular museum of the club’s proud history.

When Juventus Stadium was inaugurated Notts County were the opponents. In this way, Juve thanked the English club that was the origin of their now classic black and white striped shirts. Luca Toni was the first goalscorer at the new arena.


From Porta Nova and Porta Susa take the subway to Bernini, where a matchday shuttle bus will take you directly to the stadiums

Line 72 or 72b from Porta Susa and Piazza XVIII Dicembre towards Viale Bruno Sper or Picco.


Murphy’s Six Nations Pub (Corso Vittorio 28): Good selection of food and beer plus live TV football.
Trattoria Valenza (Via Borgo Dora 39): Simple and hearty dishes, the house coffee is prepared from a secret recipe and served with lemon peel.
Tre da Tre (Via Giuseppe Verdi 33): Tasty pizzas served under the brick arches.
Tre Galline (Via Bellezia 37): One of the oldest and most famous restaurants.
Stratta (Piazza San Carlo 191): Historically, a café and a paradise for chocolate lovers.


You can visit the Juventus Museum and tour the Allianz Stadium. During the tour, you have the chance to see the dressing rooms, media area and many more exclusive parts of the stadium.
Tours take place daily, except Tuesday. On weekdays there are up to five tours between 11.00 and 17.00, with up to 12 tours at weekends.

Adult €25
Children and concessions €20

On matchdays there are special tours every 15 minutes:
20.45 kick off – 13.00 – 16.00
18.00 kick off – 11.00 – 13.30
15.00 kick off – 9.15 –11.00
12.30 kick off – no tours

Match tour prices:
Adult €30
Children and concessions €27

Booking at


Stadium Megastore
Allianz Stadium
Via Druento 153
10151 Torino
Daily: 09.00 – 21.00

Torino city centre
Via Garibaldi 4/E
10122 Torino
Daily 10.00 – 19.30

Juventus Store 8 Gallery
Via Nizza 262
10126 Torino
Monday: 14.00 – 22.00
Tuesday-Sunday 10.00 – 22.00


Juventus’ training ground is located in Vinovo, 14 km southwest of Turin.

In an area covering 140,000 square metres there are nine soccer fields, two with artificial grass (one of them covered). All aspects of physical training and rehabilitation are covered, including a counter-current swimming pool.

The facility is not open to the public.


According to legend, Juventus’ glorious history began on November 1, 1897 on a park bench by Corso Re Umberto. Some schoolboys from the D’Azeglio school came up with the idea of forming a football club.

The club’s more formal founding took place in the Canfari brothers’ workshop. The oldest participant was 17, and the rest were younger than 15.

There were heated discussions over what the club’s name should be. The two main proposals were “Società Via Fast” and “Società Sportiva Massimo D’Azeglio”.

Eventually members settled on a third name – appropriate given the age profile of the club: “Sports Club Juventus”. The name was changed in 1899 to Juventus Football Club.

The club’s first match in the Italian league was played on March 11, 1900 – a defeat in a local derby against FC Torinese.

Five years later the young club with the youthful name won their first Italian championship. The following year, Juventus boycotted the final against Milan as they felt that the match should be played on a neutral ground and not in Milan.

After a split in the club in 1906 Juventus lost both their chairman Alfredo Dick and some of their best players. Some difficult years followed, and it was only after the First World War that the club were really able to assert themselves again.

Juventus between the wars

In 1923 Eduardo Agnelli, the son of Fiat’s founder, was elected president. The club got their first manager, a Hungarian named Jeno Karoly. and between the posts an 18-year-old made his debut: Giampiero Combi.

Three years later it was time for Juve’s second championship and first “real” Scudetto. The traditional of the small shield with the Italian colours worn by the reigning league champions was introduced in 1924/25. Unfortunately, Jeno Karoly died of a heart attack in 1926 and never got to see the Scudetto on Juve’s shirts.

The thirties began with triumph for Juventus – five straight league titles. From 1934 they played their home games at Stadio Comunale. Juve contributed no fewer than nine players to the Italian national team that won the World Cup.

Juventus won their first Coppa Italia in 1938 after defeating Torino in the final and the cup was brought home again four years later.

During 1949-50 28 out of Juve’s 100 goals came from the Dane John Hansen and another Scudetto was recorded. The following year they repeated the triumph – now with no less than three Danes in the attacking line.

John Charles joins Juventus

New foreign reinforcements brought glory and success during the late fifties: Argentine Omar Sivori and Welshman John Charles. During 1957-58 these two players scored 50 goals. Juve won their tenth Scudetto and the club’s shirts were now adorned with a gold star.

Messrs Sivori and Charles repeated this feat two years later: Once again, they scored 50 goals together and once again won Juve the Scudetto. In addition, the club also won the Coppa Italia that season.

With Trapattoni at the helm Juve enjoyed some brilliant times in May 1977. First, the club won its first European title when Athletic Bilbao were defeated in the UEFA Cup final. Four days later, they bagged their 17th Scudetto, one point ahead of city rivals Torino.

And in 1984 it was time for the second gold star – Juventus had now won 20 league titles.

Heysel Stadium tragedy

During the eighties, international success took off. First there was victory in the Cup Winners Cup in 1984 (2-1 against Porto in Basel) and the following year in the European Cup (1-0 against Liverpool in Brussels).

But the victory in Brussels was one of Europe’s darkest football nights. The disaster at Heyselstadion on May 29, 1985 cost 39 people their lives. Most of these were Italian fans.

The next decade began with double cup success – the Coppa Italia as well as the UEFA Cup. Funnily enough they came up against Italian resistance in both finals: Milan and Fiorentina.

Three years later it was time for another UEFA cup triumph. This time Borussia Dortmund were crushed 6-1 in the two-legged final.

In 1994-95 Marcello Lippi took charge of the team. It was a mighty duel with Parma for three titles. For two of them – the Scudetto and Coppa Italia – Juve were victorious. Parma got their revenge in the UEFA Cup, where the former Juve player Dino Baggio scored in both final matches.

Juventus win Champions League

When Juventus won the Champions League final against Ajax on May 22, 1996 it went to penalties before ‘in bianco-neri’ could lift the trophy at Stadio Olimpico in Rome.

The following year, Juve had a great chance to defend their title but fell in the final against Borussia Dortmund. With four former Juve player on the team the German side got their revenge for UEFA Cup defeat four years earlier.

And in 1998 they made their third consecutive Champions League final. But Real Madrid were too tough and they won by the odd goal.

With two straight league championships there were great hopes for the all-Italian Champions League final in 2003. But after a goalless draw, it was Milan who emerged victorious in the penalty shoot-out.

Juve stripped of league titles

Juventus were stripped of two league titles in 2005 and 2006 in the legal aftermath of the so-called Calciopoli, the investigation into attempts to influence the outcome of matches.

The club was demoted to Serie B and started with a nine point deduction.
A number of players left the club before the start of the Serie B season.

The core of the best remained, however: Del Piero, Buffon, Trezeguet, Camoranesi and Nedved. Juventus were able to be promoted immediately back to the top flight and are now once again involved in the battle of the big titles.

Conte’s Juventus goes unbeaten

With the team captain from the proud nineties, Antonio Conte, as coach, Juve enjoyed a brilliant comeback season in 2011/12. After going undefeated through all 38 league games the black and whites were league champions once again.

It was also a dignified farewell for Alessandro Del Piero who, after 19 seasons (including 11 as captain) bade farewell to the club.

Conte led the club to two more straight league titles before leaving and Massimiliano Allegri took over. Conte’s legacy was well managed and Juve set a new record when the club won both Serie A and the Coppa Italia for three consecutive years.

The only blot on the record book was two lost Champions League finals: first in 2015 against Barcelona (3-1) and then in 2017 against Real Madrid (1-4). It’s a record that Juventus don’t want – they are the club that have lost the most European Cup / Champions League finals, no less than seven out of nine …

In all Juventus completed nine straight Scudettos between 2011 and 2020, picking up five Coppa Italias along the way, to enhance their status as Italy’s most successful club domestically.


Juventus played in pink shirts during the early years. But when they became too washed out, they decided to change. An Englishman in the team had a friend in Nottingham. Since he was a Notts County supporter, he sent a bunch of black and white shirts to Turin.

The Hungarian Ferenc Hirzer scored 35 goals in 26 games in 1925-26 – a goals to games average that remains an Italian record.

When Juventus beat Milan 9-1 on June 10, 1961 Sivori scored six of the goals.
Juventus is usually called “La Vecchia Signora” – the old lady. La Signora was a loving nickname used by the club’s early supporters. Juventus means youth but towards the mid-thirties the club’s successful teams were actually quite old. So they are called La Vecchia Signora …

Another nickname is “La Fidanzata d’italia” – Italy’s fiancee. Juve have always had strong support among Fiat’s migrant workers from Southern Italians. Many of these came from Naples and Palermo. meaning Juventus are the team with the most supporters in Italy. Juve’s average crowds for away games are actually higher than when playing at home.

Juventus became the Italian club that won the most titles in 1985 and also became the first club to win all three European trophies.

For Juventus the most important matches of the season are the Derby della Mole (against Torino) and Derby d’Italia (against Inter).

No club in the world has had so many players that have won the World Cup. A total of 24 players returned to Juve as World Cup winners, 22 Italians, as well as Zinedine Zidane and Didier Deschamps.

Book your dream trip to Juventus with Nickes.Com!